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sales force automation
Last modified: Tuesday, October 21, 2008 

Abbreviated SFA, a technique of using software to automate the business tasks of sales, including order processing, contact management, information sharing, inventory monitoring and control, order tracking, customer management, sales forecast analysis and employee performance evaluation.

SFA is often used interchangeably with CRM; however, CRM does not necessarily imply automation of sales tasks.

Related Categories

Application Service Providers (ASPs)

Business Computing

Business Presentation

Business Tools

Electronic Commerce

Online Selling

Software

Related Terms

B2C

CRM

ERM

Shop for: Books - David Noble - Forces of Production: A Social History of Industrial Automation Products
Release Date: February 25, 1986

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