Ego Surfing: A Belated Wednesday Tip
The article is a little indulgent, not unlike ego surfing itself, but it brings up a very relevant point, which is at the heart this particular tip: If you spend any time ego surfing online, sooner or later you'll find something about you online that you don't like.

Executives Are "Ego-Surfing" For Business Information
Wondering what's new about you? Type your name into Google or Yahoo and see what comes up. Termed "ego surfing," it has gone mainstream as CEO's, corporate communication departments and executives are using the Internet to follow what is being said about them, their companies and their competitors.