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clickstream
Last modified: Thursday, June 13, 2002 

A virtual trail that a user leaves behind while surfing the Internet. A clickstream is a record of a user's activity on the Internet, including every Web site and every page of every Web site that the user visits, how long the user was on a page or site, in what order the pages were visited, any newsgroups that the user participates in and even the e-mail addresses of mail that the user sends and receives. Both ISPs and individual Web sites are capable of tracking a user's clickstream.

Clickstream data is becoming increasingly valuable to Internet marketers and advertisers.

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Electronic Commerce

Online Advertising

Telecommunications
Related Terms

browse

lurk

surf

World Wide Web
clickstream Products :


Top Store Offers:
Amazon Marketplace  0.01Pages: 256, Edition: 1, Paperback, Syngress
Amazon  19.79Pages: 480, Paperback, Sybex
Amazon Marketplace  16.30Pages: 480, Paperback, Sybex

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