This initiative to define a storage interface tailored to the unique needs of handheld and portable consumer electronic devices is being led by Intel Corporation, Hitachi Global Storage Technologies, Marvell Semiconductor Inc., Seagate Technology and Toshiba America Information Systems. The specification is scheduled to be completed in the first half of 2005, with the first end products supporting CE-ATA becoming available several months after.

Intel Press Release
Intel And Industry Leaders Spearhead New Storage Interface. CE-ATA Tailored to Unique Demands of Handhelds, Consumer Electronics