See The History of Blogging in the Quick Reference section of Webopedia.

Blogging For Booty
Blogola is what The Wall Street Journal called it in a Page One story Tuesday.

Blogola Blends Bling, Blandishment for Blast of Blogger Blab
Flowing into the trough is everything from fancy gym bags and toasters to video iPods and free trips. Some networks -- in the spotlight this week as they unveil their fall schedules to advertisers -- have even borrowed a term from the technology industry to describe the strategy: blogola.