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bait advertising
Last modified: Wednesday, August 22, 2007 

A merchant or online vendor will offer a sale or clearance price on an item in a newsletter or online advertisement to encourage potential customers to click through to their Web site. The low-priced item is often not available so the consumer is offered a similar, but more expensive item for purchase. Also called bait and switch advertising.

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Electronic Commerce

Online Advertising

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click fraud

click-and-mortar

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