Free Newsletters :




Enter a keyword...
...or choose a category.
acquisition cost
Last modified: Thursday, June 11, 2009 

In e-mail marketing, the acquisition cost or cost of acquisition is the actual cost of generating one single lead, new subscriber or customer. The acquisition cost is usually determined by dividing the total cost of a single e-mail marketing campaign by the number of leads, subscribers or customers.
Related Categories

Electronic Commerce

Electronic Mail

Online Advertising
Related Terms

catch-all

e-mail

e-mail address

e-mail footer

e-mail forward

open rate
Shopping
acquisition cost Products
Compare Products,Prices and Stores

Shop by Category:
Lighting
253 Store Offers

Drive Cases
11 Model Matches

Books
351 Model Matches

Magazine and Newspaper Subscriptions
14 Model Matches

Toys
18 Store Offers
  Related Links

ECommerce-Guide
ECommerce-Guide is the source for e-commerce news, trends, product reviews, and how-tos for businesses running online or e-commerce sites and selling and marketing products and services.

How To: E-mail Mailing Lists 101
Helen Bradley explains why an e-mail mailing list is a must-have for your online store.

Save with Do-It-Yourself E-Marketing
A look at GotMarketing's Campaigner tool for low-cost, self-service e-mail promotion. Campaigner includes a slew of templates for each.

Small Biz Tips: How to Start E-mail Marketing
E-mail marketing offers one of the best advertising returns for any business, according to research by the Direct Marketing Association�but industry experts say that small businesses are slow to adopt e-mail marketing practices.





Partners
Be a Commerce Partner















More IT Management
CIO Update
Datamation
eCRMGuide
DRM Watch
eSecurity Planet
ITSMWatch
Intranet Journal
Inside ID
Grid Computing Planet
bITa Planet
IT Career Planet
Project Manager Planet
Semantic Web
Datamation Definitions


internet.commediabistro.comJusttechjobs.comGraphics.com

Search:

WebMediaBrands Corporate Info

Legal Notices, Licensing, Permissions, Privacy Policy.
Advertise | Newsletters | Shopping | E-mail Offers | Freelance Jobs

Solutions

Whitepapers and eBooks

Articles: Build a More Agile Business with IBM
IBM Articles: Virtualization Delivers a Dynamic Infrastructure
Articles: IBM Offers Enhanced Measurement and Management for Energy Usage
Articles: IBM Helps Transformation to an Information-Based Enterprise
Microsoft Articles: Visual Studio 2010
Adobe Article: Adobe Helps PHP Developers Create Rich Internet Applications
Adobe Article: Java Developers Finding a Home at Adobe Flex
IBM Articles: A Smarter Business Needs Smarter Technology
Intel Xeon Processor Increases Server Efficiency and Capabilities
Intel Tech Brief: Automated Energy Efficiency for the Intelligent Enterprise
Oracle Whitepapers - Innovation for IT Leaders
Avaya Article: Communication-Enabled Mashups--Empowering Both Business Owners and IT
Internet.com eBook: IT Manager's Guide to Social Networking
Internet.com eBook: Get Ready for Windows 7
Microsoft Article: Expression Web 3--New Features for PHP Developers
Whitepapers: Manage Your Business Infrastracture with IBM
Whitepaper: Maximize Your Storage Investment with HP
Internet.com eBook: Becoming a Better Project Manager
Microsoft Article: Stress Free and Efficient Designer/Developer Collaboration
MORE WHITEPAPERS, EBOOKS, AND ARTICLES

Webcasts

SAP Webcast: Crystal Reports Server--Do More. Spend Less.
Webcast: Connecting PHP to Microsoft Technologies
Video: Microsoft Partner Program Benefits
Video: Windows Azure Debugging Tips
 SAP BusinessObjects Webcast: Unlock the Power of Reporting with Crystal Reports
IBM Webcast: Speed Business Innovation with Reduced Cost and Risk
Video: Deploy Applications on Windows Azure
MORE WEBCASTS, PODCASTS, AND VIDEOS

Downloads and eKits

Downloads & Free Trials: Microsoft's New Efficiency Resource Center
Get the Windows 7 SDK
Free Trial: Red Gate SQL Backup Pro 6
 Iron Speed Designer Application Generator
MORE DOWNLOADS, EKITS, AND FREE TRIALS

Tutorials and Demos

Internet.com Hot List: Get the Inside Scoop on the Hottest IT and Developer Products
All About Botnets
 MORE TUTORIALS, DEMOS AND STEP-BY-STEP GUIDES