above the fold - Webopedia.com

November 29, 2009

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above the fold

Last modified: Wednesday, August 24, 2005

The portion of a Web page that is visible once the page has loaded, normally it is the very top part of a Web page. Above the fold is a key section of a Web site for advertisements and banner ads. This term is derived from the newspaper industry, referring to the portion of the front page that is visible with the paper folded.

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